K-PLAY! FEST

"K-PLAY! FEST is the first ever K-POP festival - For Fans, By Fans! This event was created to provide for ALL fans of kpop every year! As fans of K-pop ourselves, we understand the importance of having a community that allows you to fangirl/fanboy with others just like you!"

Through this company, I got to work with a variety of assets and branding. From events like K-PLAY! FEST LA 2022, K-PLAY! FEST OC 2022, and K-PLAY! FEST 2023, I took part in designing the branding guidelines and helping shape the look of the event during each season. Taking direct part in the graphics, I took apart from the main poster design and worked to create multiple graphics related to the theme using programs such as Adobe Photoshop and Canva. However, I take the credit for creating the design for K-PLAY! FEST at KTOWN Night Market where I was tasked to create the overall theme and assets and branding templates for the creative team to use. The overall look for the event was to be cute but professional to gain traction in a younger audience while attracting people who were fans of K-pop or Korean culture.